To do that the world stops to think and to act - really - to construct a better world. Be already like an efficient resources generator, or like a powerful instrument of mobilization and sensitization. To do that the world stops to reflect on what it can do "For A Better World".

To conquer the energy that a movement of this magnitude already would go so far as to generate would be a good beginning.

The power of the marks, the force of the culture mediática, the reflection and the music, universal languages that they mobilize, sensitize and thrill, assembled in perfect harmony, do of Rock in Rio. a movement that has been consisting over the course of time and that, to every new step, he acquires more important, more force.

Conscious of the force of the mark to join persons, we assume the responsibility of using it like communication vehicle for causes as important as the culture, the free time and the solidarity. In a more and more individualistic world, where the important thing it is what affects each one and not to everything; where to Have is more important that to Be; where the rational thing suppresses the emotion, it is fundamental to use any way to attract persons' attention towards what really it matters: the human being and the planet. Today we understand the force that has a mark mediática that it thrills.

Our challenge is to do that she is globally well-known, wished and admired to create a network of thousands of persons who not only believe in a better world but they are also ready to do it. We want to be provided every time with more persons, artists and institutions that should be capable of giving visibility and credibility to the supported causes. The year 2008, it was a very important step in this way, since two countries to the unison, Spain and Portugal, transmitted to the world the same message, showing the force of the music as universal language of peace and harmony.

2010 brings Rock again in Rio to Madrid and to Lisbon and until 2013 we try to take Rock in Rio to other countries in addition to Brazil, Portugal and Spain. 2014 will be the biggest year of the concision of a challenge: to realize Rock in Rio in 3 countries simultaneously. Creating an impact never earlier imagined in the global communication, where the images of the big holiday will be transmitted to diverse countries, demonstrating that the harmony is slightly possible of reaching. Rock in Rio will be one of the principal marks of reference of the music, of the world entertainment and of the support to the construction of a better world.